Using Internet Service Providers In Indianapolis Indiana Across Multiple Devices? Cross-Platform Ads Coming

May 1st, 2013

People have certainly become more mobile recently. More than ever before, customers of internet service providers in Indianapolis Indiana and other providers are using their phones, tablets and other devices to get online as well as their home computer counterparts. And advertisers seem to be catching on. New techniques and software is being developed that could see the tracking of users’ habits no matter which device they use to surf the web.

The new technology is called cross-screen marketing, and it may be the answer to a long-standing issue: how to target consumers on their mobile devices. While desktop computer activity can be monitored with cookies, this strategy doesn’t apply in the wireless world. One method of mobile advertising that is showing promise is the triangulation method, which attempts to discern whether a mobile and PC user are the same person.